Materials Needed From Client

Advertisers/agencies need to provide the following:

1. Written authorization of advertising test.
2. Digitized copy of the test ads. The formatting requirements:
   • 640 by 480 resolution, 15-30 frames per second, in either an .avi or .mpg format.
   • This can be delivered via overnight delivery, or arrangements can be made for an electronic FTP (file transfer process) acceptable to MVR.
3. The creative brief or any other hard copy description of the goals of the advertising. Such a brief usually includes intended audience and intended messages.
4. Input for the questionnaire and selection of the appropriate persuasion measure.
5. Identification of key subgroups required for reporting.