| Action |
Calendar |
| Client
commissions test(s) |
Confirm
by Monday week of fielding |
| Commercial(s)
and creative brief, questionnaire and sample
requirement input to MVR |
Tuesday,
5:00 p.m. (EST)
|
| Questionnaire
modified and reviewed/approved by client |
Wednesday,
5:00 p.m. (EST)
|
| Viewpoint
Forum
panelists' recruit prepared |
|
| Interview
programmed, commercials inserted |
Thursday
- Friday
|
| E-mail
recruitment invites |
Friday
|
| Study
in cyberfield |
Saturday
- Monday |
| Preparation
of data begins |
Day
following field completion |
| E-mail
of topline to client, data tables emailed following day |
24
hours after data is processed |
|
Final
report
|
1 week
after data table delivery
|
