What is CopyVision?

CopyVision is MarketVision Research's (MVR) internet-based advertising research tool providing in-depth diagnostic information for advertisers and their advertising agencies. It was created with contributions from both marketing researchers and advertising agency creatives. CopyVision can provide valuable insights throughout the creative process from early development stages through final copy testing.

About MarketVision

MarketVision Research, is a marketing research and consulting firm specializing in advanced analytical approaches to guide product development and identify market opportunities. MarketVision has delighted clients by designing action-oriented marketing research in a variety of industries. We work closely with our clients to ensure we are collecting actionable data to turn into valuable solutions to their specific business questions.

MVR specializes in the application of quantitative techniques to marketing models of decision making, especially those areas relating to brand and category choice decisions. Our expertise in multivariate analytic techniques includes consumer choice models, economic impact research, customer satisfaction models, perceptual mapping and segmentation analysis. MVR is widely recognized as an innovator in the use of the conjoint analysis to find solutions for product design, positioning, pricing and assessing market opportunities.

A full-service, custom research firm, MarketVision also has state-of-the-art focus group suites, and coordinates more than 500 groups yearly. MarketVision is headquartered in Cincinnati, Ohio with a client service office in Dallas, Texas and data collection centers in Cincinnati, Ohio, Orlando, Florida, and Hollywood, California.